The primary purpose of the question was to encourage you to explore a database that has a new interface. Keep the database in mind when patrons need marketing information.
Cheryl
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Mintel (publishes market research reports for the U.S. and European consumer markets. Reports analyze market drivers, trends, market forecasts, market segmentations, demographics, and consumer attitudes and purchasing behaviors. Mintel publishes over 600 reports each year.) has a new look and some expanded features.
1. Spend some time exploring the database....remember, all users are required to set up their own profile. Write down something that was new to you in terms of coverage.
2.Name 5 countries that are covered (excluding the U.S.).
3. Give the title of one new report (July, August or Sept. 2007).
4.Find the company profile for Blimpie. What is their newest marketing campaign?
send responses to Rick, Mike or Cheryl
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